Every home owner preparing to sell their property will need to consider whether it is wiser to sell their home FSBO, (For Sale by Owner), or to use a real estate agent. The most obvious advantage of selling your home FSBO is to avoid paying the real estate agent’s commission of 6% allowing both the seller and buyer to save money. But while most of us may be excited at the opportunity to save that kind of money when selling our home, there are other considerations that may outweigh the potential savings. Selling your home FSBO will require a considerable amount of stress, and as the buyer, you will also need to painstakingly go through every detail throughout the entire sales process. To market your property to potential buyers is not as hard as you think it might be. Today, there are lots of effective channels which you can use to market your property. Other than attempting to sell your property to an individual, you should also try selling to companies. Nowadays, there are companies who like to invest in houses privately with vendors. These companies will usually pay cash for your home and ensure a quick transaction.

But if you lack the experience and the required skills to follow through with the sales process, you will probably be more comfortable working with a qualified real estate agent than going the FSBO route. Select the right estate agent who has the potential to sell your type of property – not the one who offers the highest valuation of your home. Look at their books to check if they have sold properties similar to yours in the area.

Signage encourages home shoppers to immediately call you or your agent. If your home is a corner plot, put up two signs. Talk to your neighbor whose home is located at the corner of a busy street, asking for permission to put a sign in that yard with an arrow pointing toward yours. The signs should include you phone number and the phone number of the agent’s office and the agent’s cell or voice mail number. Print advertising reaches buyers who read newspapers and internet ads reach the computer users. Insert ads in major newspapers on a Sunday but some newspapers also publish “picture classifieds” on other days. Advertise in local newspapers where you can possibly run a larger ad for less money and that will more closely target those searching homes in your area. Advertising in Real estate publications will also be useful.

If you are a direct seller, you can buy mailing lists from list brokers for a small fee. If you are represented by an estate agent, talk to him about a direct mail program. You should direct mail to your neighbors as they may have friends and relatives who might want to buy homes nearer to them. You must send mailers to agents who represent buyers in your neighborhood and to those who live in neighboring areas who may wish to relocate to your neighborhood. However, since most buyers are represented by an agent, it is a good idea to invite as many agents and brokers as possible to view your home. Local agents who linger around your home will better remember details to later describe to buyers. The best way to entice an agent to hang around is food and it does not cost much as sandwiches and tea will suffice.

One important thing to remember when negotiating your offer with the potential buyer is to take your time and not appear impatient. Do not make the buyer feel that you are in desperately wanting to close the sale as this will usually result in a low offer.